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商業領袖及其成功故事

【作　者】：（美）奧尼爾（William J.o'Neil）

【叢編項】：無

【裝幀項】：平裝 16 / 239

【出版項】：中國廣播電視出版社 / 2007-4

【ISBN號】：9787504352538 / 7504352535

【原書定價】：￥25.00　有3家書店打折銷售　

【主題詞】：傳記－財經人物－財經人物合集

書籍介紹

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【圖書簡介】
　　獨家引進，英文原版商務勵志經典。55個全球商業領袖的成功之路，通往巔峰的成功秘訣。本書為英文版。透過商界每一次突破性的成功，你會發現每一位成功者的故事中都包含著堅持不懈的努力。本書55個商業領袖的成功故事告訴你在商界取得成功的真正原因，他們中有：★脫口秀女王奧普拉·溫芙瑞從不滿足現狀，成為傳媒界精；★Gap公司首席執行官米基·德雷克斯勒無視自恃才高的專家，卻采納12歲孩子的建議，最終建立了每年擁有9億贏利的零售產業；★沃爾特·迪斯尼拋開金錢，專注于每一件事，開創娛樂事業新天地。當鞋業公司徹底否定了比爾·鮑爾曼那革命性的運動鞋設計，是什么使這位耐克公司的創始人之一堅持不懈，一如既往？eBay公司的創始人彼埃爾·奧米迪亞如何想他人不曾想？本書不僅為你解答了這些問題，還揭示了這55位革新者如何在競爭激烈的商海中乘風破浪，達到成功的頂峰。

【本書目錄】
Introduction by William J. O'Neil
PART 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire
2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic
3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top
4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age
5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity
6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing
7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines
8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller
9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People
10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse
PART 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way
12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How
13 McDonald's Ray Kroc: He Cooked Up A Winner
14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting
15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant
16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain
17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire
18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath
19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision
PART 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word
21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority
22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan
23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top
24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had
25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big
……
PART 4 Taking Risks With Management Styles
PART 5 Keeping The Customer In Mind
PART 6 Succeeding Through Innovation
Index

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