【圖書簡介】 Book DescriptionThis bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople. Presented in an accessible question-and-answer format， The Vest-Pocket MBA helps readers quickly pinpoint all the formulas， ratios， and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers： accounting， finance， break-even analysis， investment evaluation， capital budgeting， business law， risk minimization， marketing， and international trade.The Vest-Pocket MBA offers a wealth of guidelines， illustrations， and how-to’s for the modern decision-maker， from the B-school student to the senior executive. Book Dimensionlength： （cm）21.7width：（cm）10.4
【作者簡介】 Jae K. Shim， Ph.D.， is professor of business at California State University， Long Beach， and CEO of Delta Consulting Company， a management consulting and training firm. He has been a consultant to commercial and nonprofit organizations over 30 years， and has over 50 college and professional books to his credit， including The Vest-Pocket CPA and The Vest-Pocket CFO.Joel G. Siegel， Ph.D， CPA， is a professor of accounting and finance at Queens College of the City University of New York， and is a financial consultant. He is the author of 65 published books and over 300 articles.Abraham J. Simon， Ph.D， CPA， is a professor of accounting and information systems at Queens College of the City University of New York.
【本書目錄】 1 Strategic management and operations management (OM)
2 Management
3 Marketing
4 Business law
5 Financial statements, the Sarbanes-Oxley Act, and corporate governance
6 How to evaluate and improve a company's financial performance
7 Internal accounting applications for your company
8 Cost-volume-profit analysis, operating leverage, and discounting analysis
9 Capital budgeting
10 Assets management, financial techniques, and portfolio theory
11 Decision making with statistics and forecasting
12 Making use of quantitative decision making
13 Economics
14 International business and finance
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