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商務英語閱讀（下冊）

【作　者】：國曉立，周樹玲主編

【叢編項】：新世界全國高職高專院校規劃教材·商務英語專業

【裝幀項】：平裝 16開 / 167

【出版項】：對外經濟貿易大學出版社 / 2007-9-1

【ISBN號】：9787810789493 / 781078949X

【原書定價】：￥18.00　有2家書店打折銷售　

【主題詞】：外語－英語閱讀

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【圖書簡介】
　　根據國家教育指導思想，目前我國高職高專教育的培養目標是能力培養和技術應用為本位，其基礎理論教學以應用為目的、夠用為尺度、就業為指導；教材強調應用性和適用性，符合高職高專教育的特點，技能滿足學科教育又能滿足職業資格教育的“雙證書”（畢業證和技術等證明）教學的需要。本套教材編寫之中貫穿與商務英語教學的基本思路：將英語聽說讀寫譯技能與商務知識有機融合，使學生在提高英語語言技能的同時了解有關商務知識，造就學生“兩條腿走路”的本領，培養以商務知識為底蘊、語言技能為依托的新時代復合型人、實用性熱人才。

【本書目錄】
Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ　Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ　What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ　Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ　Lowering Logistics' Costs
Fast ReadingⅡ　International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ　Logistics Firms Face Challenge
Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ　Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ　Foreign Express Giant Invests in China
Fast ReadingⅡ　Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ　Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ　How to Deal With Misunderstanding
Fast ReadingⅡ　The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ　Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ　Business Culture in China
Fast ReadingⅡ　Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ　On-campus Interviewing
Fast ReadingⅡ　Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ　Attracting Talents
Fast ReadingⅡ　Ending Poverty
Key to Exercises
Reference

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