【圖書簡介】 Site statistics give you raw numbers， but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0， such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters， explore goals and goal-setting， use customizable dashboards and date ranges， and master basic analytics and Web statistics concepts. Examine every aspect of available reports， learn to use those best suited for e-commerce sites， and more.
【本書目錄】 1. Why Analytics? 2. Analytics and AWStats. 3. Yes! More AWStats. 4. Getting Started. 5. The Settings Dashboard. 6. Filtering Your Data. 7. Using Analytic Goals. 8. AdWords Integration. 9. Advanced Topics. 10. The New Dashboard. 11. Setting Date Ranges. 12. Visitors Overview. 13. Visitor Trending. 14. Visitor Loyalty. 15. Browser Capabilities. 16. Network Properties. 17. User Defined. 18. Traffic Sources. 19. AdWords. 20. Additional Traffic Reports. 21. Content Overview. 22. Goals Overview. 23. E-Commerce. 24. Product Performance. 25. More E-Commerce Reports.
【圖書簡介】
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