【本書目錄】 CHAPTER 1 Globalization and Worldwide DeandUe velopments Objectives of the Chapter The WORLD of BusinessWeek：Software Introduction Globalization and Internationalization Globalization，Antiglobalization,and Global Pressures Global and Regional Integration Trends in Internatmhal Investment and Trade Economic Performance and Issues of the Major Regions NORTH America South America Europe Asia Other Developing and Emerging Countries The World of BusinessWeeK——Revisited Summary of Key Points KeyTerms Review and Discussion Questions Answers to the In-Chapter Quiz Internet Exercise：Franchise Opportunities at McDonald‘s In the International Spotlight：India You Be the International Management Consultant Here Comes the Competition CHAPTER 2 Strategy Formulation and Imple mentation objECTIVEA of the Chapter he Wbdd of BusinessWeeka Ford Learns the LeSSollS Of Luxury Strategic Management The Growing Needfb，Strateg@Management Benefits ofStrategic Plannin Approaches to Formulating and Implementing Strategy Global vs Regional Strategies thee Basic Steps in Formulating Strategy Environmental Scannin Internal Resource Analysis Goal Settingfor Strategy Formulation Strategy Implementation Location Considerations for Implementation The Role of the FunctionalAreas in Implementation Specialized Strategies Strategies for Emerging Markets Entrepreneurial Strategy and New Ventures The World of Business WeekmRevisited Summary of Key Points KeyTerms Review and Discussion Questions Intemet Exercise：Dropping In on Dell Computer In the International Spotlight：Poland You Be the International Management Consultant：Go East，YOUng People,Go East CHAPTER 3 Entry strategies and organizational stuctures CHAPTER 4 Managing political risk,government relations,and alliances CHAPTER 5 Management decision and control Endotes Glossary
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