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批判性讀本：體育、文化和媒介

【作　者】：（澳）羅（Rowe，D.）編

【叢編項】：未名社科媒介與社會叢書

【裝幀項】：平裝 16開 / 346

【出版項】：北京大學出版社 / 2008-4-1

【ISBN號】：9787301134801 / 7301134800

【原書定價】：￥45.00　有2家書店打折銷售　

【主題詞】：社會科學－新聞傳播出版

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【圖書簡介】
　　《批判性讀本：體育、文化和媒介》一書廣泛收錄了有關體育、文化和媒介三者關系的文章，既有經典的作品，也有新近的文獻。適用于本科和研究生層次的文化與媒體研究、社會學、體育與休閑研究、傳播學和性別研究等領域。本書給學生、教師和研究人員提拱了這方面的核心閱讀材料，可作為該領域的補充材料，也可以單獨使用。

【作者簡介】
　　大衛·羅（David Rowe）分別從諾丁漢（Nottingham）大學、約克（York）大學和埃塞克斯（Essex）大學獲得了社會學學位。他目前是澳大利亞紐卡斯爾大學（University of Newcastle）文化工業與實踐研究中心（CU-ltural Industries and practices Research Centre-CIPS）主任。

【本書目錄】
PUBLISHER'S ACKNOWLEDGEMENTS
SERIES EDITOR'S FOREWORD
ACKNOWLEDGEMENTS
CONTRIBUTORS
1 INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEX
PARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS
2 SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS
3 THE TV AND SPORTS INDUSTRIES
4 THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS
5 CPORTS MEDIA SANS FRONTIERES
6 SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY
7 SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS
8 BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION
9 MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICS
PARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES
10 LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD
11 NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM
12 THE TELEVISED SPORTS MANHOOD FORMULA
13 THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'
14 'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES IN SPORT AND POPULAR CULTURE IN 19905 AMERICA
15 WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND NATION
16 REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?
17 SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES
18 CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY
19 INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE INEQUITY CONTINUES

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