【圖書簡介】 OVER THE NEXT DECADET， TW'O OUT of every three companies Will face thechallenge of their corporate lives： redefining their core business to stay competitive.Buffeted by ever-stiffening global competition，shifting global dynamics， andacceleratingchange， business leaders face an increasinglyuncertain future. More and more， executiveswill realize that they must m ke fundamental changes in their companies' ore to spur growth in the future：even as they continue to deliver the goods and services that keep their firms in business today.Unstoppable shows you how to look deep within your organization to find undervalued， unrecognized， or underutilizdd assets：in the form of business platforms， customer insights，and capabilities：that can serve as new foundations for sustainable growth.Drawing on extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as De Beers，American Express， Li & Fung， and Harman International， Chris Zook explains how to know when your company's core needsreinventing. He also demonstrates how your organization can find and deploy the "hidden assets" today that can serve as the engines for growth tomorrow. State-of-the-art tools and diagnostics help you apply what you've learned to transform your core.Looking deep within your cote for ways to redefine your strategy， Zook explains， is far less risky than other popular tactics， such as entering the race for the next hot market or bidding in the auction for the next big transforming acquisition. It also helps you.（Continued on back flap）
【本書目錄】 Acknowledgments Introduction 1 Unsustainable to Unstoppable 2 When to Redefine the Core 3 Undervalued Business Platforms 4 Untapped Customer Insights 5 Underutilized Capabilities 6 Managing Through the Growth Cycle Appendix Notes Bibliography Index About the Author
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